جلالیان، اسحاق. (1397). بررسی عوامل مؤثر بر ارزش ویژۀ برند در مقصد گردشگری (مطالعه موردی: شهر مریوان). گردشگری شهری، 5(4)، 73-86. https://doi.org/10.22059/jut.2019.261360.507
شیرمحمدی، یزدان؛ حکمتنیا، حسن؛ نصیری هندخاله، اسماعیل و کاشانی، افسانه. (1401). اثر آوازۀ برند جشنوارههای گردشگری بر تعلق خاطر به برند شهر گردشگری. جغرافیا و توسعة ناحیهای، 20(5). 249-280.https://doi.org/10.22067/jgrd.2022.75016.1111
فرامرزپور، فاطمه؛ سعیدی، پرویز؛ گرجی، محمدباقر و اخوانفر، امیر. (1399). برندسازی گردشگری فرهنگی با تأکید بر بازاریابی تجربی (نمونۀ مورد مطالعه: شهر نیشابور). هنر اسلامی، 1۶(3۸). 300-327. https://doi.org/10.22034/ias.2020.237093.1284
لزگی، انسیه و صیامی، قدیر. (1396). تبیین مؤلفههای برندینگ شهری با تأکید بر ابعاد اقتصادی آن (نمونۀ موردی: کلانشهر مشهد). تحقیقات جغرافیایی، 32(3)، 152-162. https://doi.org/10.29252/geores.32.3.152
نجفیپور، امیرعباس و پورفرج، اکبر. (1403). رتبهبندی عوامل مؤثر بر هویت برند گردشگری شهر کرمان. گردشگری و توسعه، نسخۀ پیشانتشار آنلاین. https://doi.org/10.22034/jtd.2024.445750.2894
نساجی کامرانی، مهدی؛ کریمی، اوژن؛ محمودی میمند، محمد و درویش، حسن. (1396). تبیین مدل عوامل مؤثر بر ارتقای برند گردشگری جمهوری اسلامی ایران. مدیریت سازمانهای دولتی، 5(4)، 95-106.
https://ipom.journals.pnu.ac.ir/article_4196.html?lang=fa
Campelo, A., Aitken, R., Thyne, M., & Gnoth, J. (2013). Sense of place: The importance for destination branding. Journal of Travel Research, 53(2), 154-166. https://doi.org/10.1177/0047287513496474
Chegini, F., Baghayi Molan, S., & Sanei Kashanifar, S. (2016). An examination of the impact of cultural values on brand preferences in Tehran’s fashion market. Procedia Economics and Finance, 36, 189-200. https://doi.org/10.1016/S2212-5671(16)30030-2
Cortez, R. M., & Dastidar, A. G. (2022). A longitudinal study of B2B customer engagement in LinkedIn: The role of brand personality. Journal of Business Research, 145, 92-105. https://doi.org/10.1016/j.jbusres.2022.02.086
Escobar-Farfán, M., Cervera-Taulet, A., & Schlesinger, W. (2024). Destination brand identity: Challenges, opportunities, and future research agenda. Cogent Social Sciences, 10(1). https://doi.org/10.1080/23311886.2024.2302803
Flores, M. (2017). Color, font, and shape: Logo design elements as moderators of brand personality. Ciencias Administrativas. Teoría y Praxis, 2(13), 109-125. https://www.academia.edu/38165486/Color_Font_and_Shape_Logo_design_elements_as_moderators_of_brand_personality
Foroudi, P., Gupta, S., & Melewar, T. C. (2017). Corporate logo: History, definition, and component. International Studies of Management and Organization, 47(2), 176-196. https://doi.org/10.1080/00208825.2017.1256166
Giannopoulos, A., Piha, L., & Skourtis, G. (2021). Destination branding and co-creation: A service ecosystem perspective. Journal of Product & Brand Management, 30(1), 148-166. https://doi.org/10.1108/JPBM-08-2019-2504
Hanna, S., & Rowley, J. (2011). Towards a strategic place brand-management model. Journal of Marketing Management, 27(5-6), 458-476. https://doi.org/10.1080/02672571003683797
Hawkins, D. I., & Mothersbaugh, D. L. (2010). Consumer behavior: Building marketing strategy (11th ed.). McGraw-Hill/Irwin.
Huerta-Alvarez, R., Cambra-Fierro, J., & Fuentes-Blasco, M. (2020). The interplay between social media communication, brand equity, and brand engagement in tourist destinations: An analysis in an emerging economy. Journal of Destination Marketing & Management, 16, 100413. https://doi.org/10.1016/j.jdmm.2020.100413
Išoraite, M. (2018). Brand image theoretical aspects. Integrated Journal of Business and Economics, 2(1), 1-16. https://doi.org/10.33019/ijbe.v2i1.64
de Noronha, I., Coca-Stefaniak, J. A., & Morrison, A. M. (2017). Confused branding? An exploratory study of place branding practices among place management professionals. Cities, 66, 91-98. https://doi.org/10.1016/j.cities.2017.04.001
Kiaie, R. H., Safari, M., Farid, M., & Ghanbari, G. (2013). The meaning and symbol of commercial brand regarding consumers’ point of view and introducing the ways for creating the brand symbol. Singaporean Journal of Business Economics and Management Studies, 1(6). https://singaporeanjbem.com/pdfs/SG_VOL_1_(6)/11.pdf
Kim, J. H., & Hyun, Y. J. (2011). A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector. Industrial Marketing Management, 40(3), 424-438. https://doi.org/10.1016/j.indmarman.2010.06.024
Konuk, F. A. (2021). The moderating impact of taste award on the interplay between perceived taste, perceived quality and brand trust. Journal of Retailing and Consumer Services, 63, 102698. https://doi.org/10.1016/j.jretconser.2021.102698
Liu, C. H. S., & Chou, S. F. (2016). Tourism strategy development and facilitation of integrative processes among brand equity, marketing and motivation. Tourism Management, 54, 298-308. https://doi.org/10.1016/j.tourman.2015.11.014
Marzano, G., & Scott, N. (2009). Power in destination branding. Annals of Tourism Research, 36(2), 247-267. https://doi.org/10.1016/j.annals.2009.01.004
Mead, J. A., Richerson, R., & Li, W. (2020). Dynamic right-slanted fonts increase the effectiveness of promotional retail advertising. Journal of Retailing, 96(2), 282-296. https://doi.org/10.1016/j.jretai.2019.10.002
Mukti, A. R., & Rofiah, C. (2024). Community-based tourism: Destination branding model of Segunung traditional village. Journal of Economics, Finance and Management Studies, 7(6). https://doi.org/10.47191/jefms/v7-i6-32
Pappu, R., Quester, P. G., & Cooksey, R. W. (2007). Country image and consumer-based brand equity: Relationships and implications for international marketing. Journal of International Business Studies, 38(5), 726-745. https://doi.org/10.1057/palgrave.jibs.8400293
Park, H. Y., & Chang, S. R. (2022). When and how brands affect importance of product attributes in consumer decision process. European Journal of Marketing, 56(13), 1-25. https://doi.org/10.1108/EJM-09-2020-0650
Prados-Peña, M. B., & Barrio-García, S. D. (2021). Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience. European Research on Management and Business Economics, 27(3), 100153. https://doi.org/10.1016/j.iedeen.2021.100153
Pritchard, A., & Morgan, N. (1998). Mood marketing -The new destination branding strategy: A case study of “Wales” The Brand. Journal of Vacation Marketing, 4(3), 215-229. https://doi.org/10.1177/135676679800400302
Septianto, F., & Paramita, W. (2021). Cute brand logo enhances favorable brand attitude: The moderating role of hope. Journal of Retailing and Consumer Services, 63, 102734. https://doi.org/10.1016/j.jretconser.2021.102734
Sinclair-Maragh, G. (2018). Destination brand potency: A proposition framework. In D. Gursoy & C. G. Chi (Eds.), The Routledge Handbook of Destination Marketing (1st ed., pp. 179-192). Routledge.
Steenkamp, J. B. (2014). How global brands create firm value: The 4V model. International Marketing Review, 31(1), 5-29. https://doi.org/10.1108/IMR-10-2013-0233
Sung, Y., Choi, S. M., & Lin, J. S. (2011). The interplay of culture and situational cues in consumers’ brand evaluation. International Journal of Consumer Studies, 36(6), 696-701. https://doi.org/10.1111/j.1470-6431.2011.01047.x
Usakli, A., & Baloglu, S. (2011). Brand personality of tourist destinations: An application of self-congruity theory. Tourism Management, 32(1), 114-127. https://doi.org/10.1016/j.tourman.2010.06.006
Zenker, S., Braun, E., & Petersen, S. (2017). Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors. Tourism Management, 58, 15-27. https://doi.org/10.1016/j.tourman.2016.10.008