Campelo, A., Aitken, R., Thyne, M., & Gnoth, J. (2013). Sense of place: The importance for destination branding. Journal of Travel Research, 53(2), 154-166. https://doi.org/10.1177/0047287513496474
Chegini, F., Baghayi Molan, S., & Sanei Kashanifar, S. (2016). An examination of the impact of cultural values on brand preferences in Tehran’s fashion market. Procedia Economics and Finance, 36, 189-200. https://doi.org/10.1016/S2212-5671(16)30030-2
Cortez, R. M., & Dastidar, A. G. (2022). A longitudinal study of B2B customer engagement in LinkedIn: The role of brand personality. Journal of Business Research, 145, 92-105. https://doi.org/10.1016/j.jbusres.2022.02.086
De Noronha, I., Coca-Stefaniak, J. A., & Morrison, A. M. (2017). Confused branding? An exploratory study of place branding practices among place management professionals. Cities, 66, 91-98. https://doi.org/10.1016/j.cities.2017.04.001
Escobar-Farfán, M., Cervera-Taulet, A., & Schlesinger, W. (2024). Destination brand identity: Challenges, opportunities, and future research agenda. Cogent Social Sciences, 10(1). https://doi.org/10.1080/23311886.2024.2302803
Faramarz Pour, F., Saeedi, P., Gorji, M. B., & Akhavanfar, A. (2020). Cultural tourism branding with emphasis on empirical marketing (Case study: Neyshabour City). Islamic Art Studies, 16(38), 300-327. https://doi.org/10.22034/ias.2020.237093.1284
Flores, M. (2017). Color, font, and shape: Logo design elements as moderators of brand personality. Ciencias Administrativas. Teoría y Praxis, 2(13), 109-125. https://www.academia.edu/38165486/Color_Font_and_Shape_Logo_design_elements_as_moderators_of_brand_personality
Foroudi, P., Gupta, S., & Melewar, T. C. (2017). Corporate logo: History, definition, and component. International Studies of Management and Organization, 47(2), 176-196. https://doi.org/10.1080/00208825.2017.1256166
Giannopoulos, A., Piha, L., & Skourtis, G. (2021). Destination branding and co-creation: A service ecosystem perspective. Journal of Product & Brand Management, 30(1), 148-166. https://doi.org/10.1108/JPBM-08-2019-2504
Hanna, S., & Rowley, J. (2011). Towards a strategic place brand-management model. Journal of Marketing Management, 27(5-6), 458-476. https://doi.org/10.1080/02672571003683797
Hawkins, D. I., & Mothersbaugh, D. L. (2010). Consumer behavior: Building marketing strategy (11th ed.). McGraw-Hill/Irwin.
Huerta-Alvarez, R., Cambra-Fierro, J., & Fuentes-Blasco, M. (2020). The interplay between social media communication, brand equity, and brand engagement in tourist destinations: An analysis in an emerging economy. Journal of Destination Marketing & Management, 16, 100413. https://doi.org/10.1016/j.jdmm.2020.100413
Išoraite, M. (2018). Brand image theoretical aspects. Integrated Journal of Business and Economics, 2(1), 1-16. https://doi.org/10.33019/ijbe.v2i1.64
Jalalian, I. (2019). Survey Effective factors on the value special brand at tourism destination: Case study Marivan City. Urban Tourism, 5(4), 73-86. https://doi.org/10.22059/jut.2019.261360.507
Kiaie, R. H., Safari, M., Farid, M., & Ghanbari, G. (2013). The meaning and symbol of commercial brand regarding consumers’ point of view and introducing the ways for creating the brand symbol. Singaporean Journal of Business Economics and Management Studies, 1(6). https://singaporeanjbem.com/pdfs/SG_VOL_1_(6)/11.pdf
Kim, J. H., & Hyun, Y. J. (2011). A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector. Industrial Marketing Management, 40(3), 424-438. https://doi.org/10.1016/j.indmarman.2010.06.024
Konuk, F. A. (2021). The moderating impact of taste award on the interplay between perceived taste, perceived quality and brand trust. Journal of Retailing and Consumer Services,  63, 102698. https://doi.org/10.1016/j.jretconser.2021.102698
Lezgi, E., & Siami, Q. (2017). Explanation of urban branding components with an emphasis on its economic aspects: Case study Mashhad metropolis. GeoRes, 32(3), 152-162. https://doi.org/10.29252/geores.32.3.152
Liu, C. H. S., & Chou, S. F. (2016). Tourism strategy development and facilitation of integrative processes among brand equity, marketing and motivation. Tourism Management, 54, 298-308. https://doi.org/10.1016/j.tourman.2015.11.014
Marzano, G., & Scott, N. (2009). Power in destination branding. Annals of Tourism Research, 36(2), 247-267. https://doi.org/10.1016/j.annals.2009.01.004
Mead, J. A., Richerson, R., & Li, W. (2020). Dynamic right-slanted fonts increase the effectiveness of promotional retail advertising. Journal of Retailing, 96(2), 282-296. https://doi.org/10.1016/j.jretai.2019.10.002
Mukti, A. R., & Rofiah, C. (2024). Community-based tourism: Destination branding model of Segunung traditional village. Journal of Economics, Finance and Management Studies, 7(6). https://doi.org/10.47191/jefms/v7-i6-32
Najafipour, A. A., & Pour Faraj, A. (2024). Ranking of factors affecting the tourism brand identity of Kerman city. Journal of Tourism and Development. Advance online publication. https://doi.org/10.22034/jtd.2024.445750.2894
Nassaji Kamrani, M., Karimi, O., Mahmoudi Meimand, M., & Darvish, H. (2017). Explaining the Model of Factors Affecting the Promotion of the Tourism Brand of the Islamic Republic of Iran. Public Organizations Management, 5(4). 95-106. https://ipom.journals.pnu.ac.ir/article_4196.html?lang=en
Pappu, R., Quester, P. G., & Cooksey, R. W. (2007). Country image and consumer-based brand equity: Relationships and implications for international marketing. Journal of International Business Studies, 38(5), 726-745. https://doi.org/10.1057/palgrave.jibs.8400293
Park, H. Y., & Chang, S. R. (2022). When and how brands affect importance of product attributes in consumer decision process. European Journal of Marketing, 56(13), 1-25. https://doi.org/10.1108/EJM-09-2020-0650
Prados-Peña, M. B., & Barrio-García, S. D. (2021). Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience. European Research on Management and Business Economics, 27(3), 100153. https://doi.org/10.1016/j.iedeen.2021.100153
Pritchard, A., & Morgan, N. (1998). Mood marketing -The new destination branding strategy: A case study of “Wales” The Brand. Journal of Vacation Marketing, 4(3), 215-229. https://doi.org/10.1177/135676679800400302
Septianto, F., & Paramita, W. (2021). Cute brand logo enhances favorable brand attitude: The moderating role of hope. Journal of Retailing and Consumer Services, 63, 102734. https://doi.org/10.1016/j.jretconser.2021.102734
Shirmohammadi, Y., Hekmatnia, H., NasiriHendehkhaleh, E., & Kashani, A. (2022). The impact of brand of tourism festivals on the sense of tourism destination place. Journal of Geography and Regional Development, 20(1), 280-249. https://doi.org/10.22067/jgrd.2022.75016.1111
Sinclair-Maragh, G. (2018). Destination brand potency: A proposition framework. In D. Gursoy & C. G. Chi (Eds.), The Routledge Handbook of Destination Marketing (1st ed., pp. 179-192). Routledge.
Steenkamp, J. B. (2014). How global brands create firm value: The 4V model. International Marketing Review, 31(1), 5-29. https://doi.org/10.1108/IMR-10-2013-0233
Sung, Y., Choi, S. M., & Lin, J. S. (2011). The interplay of culture and situational cues in consumers’ brand evaluation. International Journal of Consumer Studies, 36(6), 696-701. https://doi.org/10.1111/j.1470-6431.2011.01047.x
Usakli, A., & Baloglu, S. (2011). Brand personality of tourist destinations: An application of self-congruity theory. Tourism Management, 32(1), 114-127. https://doi.org/10.1016/j.tourman.2010.06.006
Zenker, S., Braun, E., & Petersen, S. (2017). Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors. Tourism Management, 58, 15-27. https://doi.org/10.1016/j.tourman.2016.10.008