نشریه علمی

طراحی الگوی مدیریت رسانه‌های اجتماعی در موزه‌های تراپیوسته

دوره 6، شماره 23
زمستان 1404
صفحه 22-31

نوع مقاله : مقاله پژوهشی

نویسندگان

1 روه مدیریت امور فرهنگی و مدیریت رسانه‌ای، دانشکدۀ مدیریت، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران

2 گروه مدیریت امور فرهنگی و مدیریت رسانه‌ای، دانشکدۀ مدیریت، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران

3 گروه علوم و ارتباطات، دانشکدۀ فرهنگ و ارتباطات، دانشگاه بین‌المللی سوره، تهران، ایران

چکیده
با پیشرفت فناوری اطلاعات و ارتباطات و همه‌‌گیرشدن خدمات ارائه بر پایۀ اینترنت اشیاء، واقعیت افزوده و غیره، اشکال مختلف ارتباطی تجمیع شد و ارتباط انسان با انسان، انسان با ماشین و ماشین با ماشین، عصر تراپیوستگی را شکل داد. در کشورهای توسعه‌یافته تمام نهادهای بر پایۀ ارتباط دوسویه همچون موزه، آن را پذیرفتند و ابزار ارتباطی خود مانند رسانه‌‌های اجتماعی را تراپیوسته کردند. حال برای استفادۀ بهینه از این شکل رسانه، طراحی الگویی برای مدیریت رسانه‌‌های اجتماعی در موزه‌‌های مذکور لازم بود. با عنایت به بدیع‌بودن موضوع، یافتن منابعی که ارتباط مستقیم با موضوع پژوهش داشتند بسیار دشوار شد لذا منابع علمی پژوهشی با موضوعات نزدیک شناسایی شد. برای جمع‌آوری منابع علمی پژوهشی از روش کتابخانه‌‌ای بهره برده‌‌ شده و با روش انتخاب سیلوا منابع غربال و از 137 منبع مقدماتی منتشرشده بین سال‌‌های 2013 تا 2023 میلادی، با مطالعۀ مقدمه و نتایج منابع به 24 منبع علمی پژوهشی حاصل شد. برای توسعۀ مفاهیم و یافتن مؤلفه‌های مؤثر از روش مرور سیستماتیک به سراغ فراترکیب رفته و بدین منظور از تحلیل مضمون استفاده شده است. با توسعۀ مفاهیم و توسعۀ الگوی مفهومی؛ الگوی مدیریت رسانه‌‌های اجتماعی در موزه‌‌های تراپیوسته در پانزده گام ترسیم و در نهایت الگو با روش تجربه معتبرسازی شد. بدین منظور الگو در مؤسسۀ موزه‌های بنیاد در سه دوره از سال 1398 تا 1403 پیاده‌سازی و با توجه به افزایش چشمگیر و پیوسته جایگاه سایت اینترنتی و دنبال‌کنندگان صفحۀ اینستاگرام مؤسسه، اثربخشی قطعی و مستمر الگو و در نتیجه اعتبار آن به اثبات رسید.

کلیدواژه‌ها

موضوعات

عنوان مقاله English

Designing the Model of Social Media Management in Hyperconnected Museums

نویسندگان English

Mohammad Ali Tajik 1
Fatemeh Azizabadi Farahani 2
Omid Ali Masoudi 3
Ali Akbar Farhangi 2
1 Department of Cultural Affairs and Media Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
2 Department of Cultural Affairs and Media Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
3 Department of Communication Sciences, Faculty of Culture and Communication, Soura International University, Tehran, Iran
چکیده English

With the rapid advancement of information and communication technologies and the widespread adoption of services based on the Internet of Things, augmented and virtual reality, and other emerging digital infrastructures, various forms of communication have converged. This convergence, encompassing human-to-human, human-to-machine, and machine-to-machine interactions, has shaped the era of hyperconnectivity. In developed countries, all interaction-oriented institutions, including museums, have adopted this transformation and have hyperconnected their communication formats, including social media. Accordingly, designing a model for the optimal management of social media within such museums became necessary. Due to the novelty of the topic, identifying directly relevant sources was challenging; therefore, scholarly sources with thematic proximity were selected. Data collection was conducted through library-based methods, and the Silva selection method was applied for screening. From 137 initial publications between 2013 and 2023, through reviewing their introductions and conclusions, 24 final sources were extracted. To develop concepts and find effective components, the method of systematic review has been used, and for this purpose, thematic analysis has been used. With the development of concepts and the development of a conceptual model; The pattern of social media management in therapist museums was drawn in fifteen steps, and finally, the model was validated by the experience method. For this purpose, the model was implemented in the Institute of Museums of the Foundation in three periods from 1398 to 1403, and due to the significant and continuous increase in the position of the website and the followers of the institute’s Instagram page, the definite and continuous effectiveness of the pattern and consequently its validity was proved.

کلیدواژه‌ها English

  • Hyperconnectivity
  • Museum
  • Social media management
  • Meta-synthesis
  • Validation
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  • تاریخ دریافت 25 شهریور 1404
  • تاریخ بازنگری 06 بهمن 1404
  • تاریخ پذیرش 08 بهمن 1404