جهانی‌شدن و مدیریت تنوع فرهنگی در کسب و کارهای گردشگری

نوع مقاله : مقاله پژوهشی

نویسنده

استادیار دانشکده علوم گردشگری، دانشگاه علم و فرهنگ، تهران، ایران.

چکیده

| تنوع در جوامع و کسب و کارها در سال‌های اخیر به موضوعی مهم تبدیل شده است که می‌تواند هم فرصت‌آفرین و هم چالش‌برانگیز باشد. در ارتباط با صنعت گردشگری نیز به دلیل روابط تنگاتنگ میان‌فرهنگی در این صنعت به ویژه در ارتباط با کسب و کارهای گردشگری و افزایش روزافزون شرکت‌های چندملیتی در روند جهانی‌شدن جوامع، موضوع تنوع اهمیتی دوچندان یافته است. مطالعات مختلف تأکید کرده‌اند که مقولۀ تنوع و ابعاد آن در صنایع مختلف نمودهای متفاوتی دارد. لذا نوشتار حاضر به بررسی تأثیر جهانی‌شدن بر تنوع نیروی کار، مشتریان و ضرورت مدیریت تنوع به طور مشخص در صنعت گردشگری پرداخته و آن را به صورت فرایندی سیستماتیک ترسیم می‌کند.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Globalization and Management of Cultural Diversity in Tourism Businesses

نویسنده [English]

  • Afsaneh Pourjam
Assistant professor, University of Science and Culture, Faculty of Tourism, Tehran, Iran.
چکیده [English]

Diversity in societies and businesses has become an important issue in recent years, which can create new opportunities as well as being challenging. Regarding tourism, due to the close intercultural relations in this industry, especially in relation to tourism businesses and the increasing number of multinational companies in the process of globalization of societies, the issue of diversity has become doubly important. Various studies have emphasized that diversity and its dimensions have different manifestations in different industries. Therefore, the present article examines the impact of globalization on labor and customer diversity and the need for diversity management specifically in the tourism industry and describes it as a systematic process.

کلیدواژه‌ها [English]

  • Globalization
  • Diversity
  • Tourism Businesses
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