اصالت: کلان روایتی در گردشگری که هنوز خریدار دارد!

نوع مقاله : مقاله پژوهشی

نویسنده

گروه گردشگری، دانشکدۀ علوم انسانی و اجتماعی، دانشگاه کردستان، سنندج، ایران.

چکیده

 اصالت از قدیمی‌‌ترین و بحث‌‌انگیزترین مفاهیم در مطالعات گردشگری است که از رویکردهای مختلف به آن پرداخته شده است. اشاره به اصالت‌‌ صحنه‌‌سازی‌‌شده ریشه در انسان‌‌شناسی دارد. منشأ نگاه ساخت‌‌گرا به اصالت، جامعه‌‌شناسی است و ارتباط بین اصالت و تجربۀ گردشگر، در روان‌‌شناسی مطالعه می‌‌شود. در حالی‌‌که صحبت از خویشتن واقعی امری فلسفی و بحث در مورد فرایند احراز اصالت، عملی سیاسی است. برخی اصالت را از ویژگی‌‌های ماهوی اشیا، رویدادها یا مکان‌‌های مورد بازدید می‌‌دانند و گروهی منشأ آن را درک و تجربۀ گردشگر می‌‌پندارند. سایرین معتقدند تجربۀ‌‌ اصیل اهمیت اندکی دارد، آنچه مهم است تجربه‌‌ای لذت‌‌بخش به دور از خانه است. بعد از گذشت بیش از نیم قرن از طرح موضوع اصالت در گردشگری، هنوز ابهامات فراوانی دربارۀ ماهیت آن وجود دارد؛ مفهومی بنیادی در گردشگری که نه‌‌تنها جایگاه رفیعی در گفتمان‌‌های تئوریک این حوزه پیدا کرده بلکه کاربرد گسترده‌‌ای نیز در برنامه‌‌ریزی‌‌های توسعه و بازاریابی گردشگری یافته است، به‌‌گونه‌‌ای که بسیاری از مقصدها و جاذبه‌‌های گردشگری با ادعای اصیل‌بودن، سعی می‌‌کنند خود را از رقبایشان متمایز کنند. در این مقاله سیر تطور و تکامل مفهوم اصالت در گردشگری را مرور و سعی می‌شود با رویکردی تحلیلی این مفهوم از دیدگاه صاحب‌‌نظران برجستۀ آن بررسی شود و به روندهای جدید در این حوزه نیز اشاره‌‌ می‌شود.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Authenticity: A Grand Narrative in Tourism That Is Still in Demand!

نویسنده [English]

  • Jafar Bapiri
Tourism Department, Faculty of Humanities and Social Sciences, University of Kurdistan, Sanandaj, Iran.
چکیده [English]

Authenticity in tourism has been a subject of debate for many years, drawing perspectives from various disciplines, including anthropology, sociology, psychology, and philosophy. While some view authenticity as an objective quality of things, events, or places, others argue that authentic experience is of little importance and the true value lies in creating memorable experiences away from home. Despite being introduced more than fifty years ago, there are still many uncertainties surrounding the nature, significance, emergence, and outcomes of authenticity in tourism. This concept holds great importance in tourism, not only from a theoretical standpoint but also in its practical applications in planning, development, and marketing. Many tourist destinations and attractions strive to position themselves as authentic to stand out in a competitive market. This paper provides a conceptual review of the evolution of authenticity in tourism and explores new directions and opportunities for future research. 

کلیدواژه‌ها [English]

  • Objective authenticity
  • Constructive authenticity
  • Existential authenticity
  • Tourism
  • Cultural heritage
  • Post-tourist
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