Document Type : Original Research Article
Authors
1
Department of Arts, Faculty of Art and Architecture, Shiraz University, Shiraz, Iran
2
Department of Museum & Tourism, Faculty of Advanced Art Studies &Entrepreneurship, Isfahan University of Art, Isfahan, Iran
3
Department of Industrial Design, College of Fine Arts, University of Tehran, Tehran, Iran
Abstract
This article examines how handicrafts can be re-read as a key component of the creative industries and as a driver of cultural tourism. The case study focuses on Persian Enameling (Khatam-kari) and Persian Enameling (Minakari) in Shiraz. The theoretical framework draws on design thinking, neo-craft, creative economy, and the cultural and creative industries. From the perspective of cultural tourism management, the study aims to strengthen artistic entrepreneurship and the role of the designer-craftsperson as a cultural entrepreneur. Using core concepts such as abductive reasoning, associative thinking, and scenario-based design, the article proposes strategic scenarios for developing handicrafts at three levels: policy-making, tourism-network interaction, and craft innovation. The research data were gathered from official Iranian reports, including materials from the Ministry of Cultural Heritage, Tourism and Handicrafts, and field data from Shiraz, as well as academic sources. The findings indicate that, before any executive solution is adopted, strategic policy-making, design-driven innovation, institutional coordination, the integration of heritage with innovation, and stakeholder networking are essential conditions for success in creative tourism. Finally, the article offers practical recommendations for strengthening Shiraz handicrafts, enhancing cultural tourism, and integrating Khatam-kari and Minakari into the value chain of the creative industries.
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