A Comprehensive Graphic Branding Design in Alborz Province (Creating a Sustainable Cultural and Aesthetic Urban Landscape to Improve the City Image and Strengthen Tourism Appeal)

Sarhadi, Mastoureh

doi:10.22034/toc.2026.564774.1216

A Comprehensive Graphic Branding Design in Alborz Province (Creating a Sustainable Cultural and Aesthetic Urban Landscape to Improve the City Image and Strengthen Tourism Appeal)

https://doi.org/10.22034/toc.2026.564774.1216

Volume 7, Issue 24
Spring 2026

Pages 16-27

Document Type : Original Research Article

Author

Mastoureh Sarhadi

Department of Arts, Faculty of Humanities and Arts, Technical and Vocational University (TVU), Tehran, Iran

Abstract

One of the fundamental challenges of contemporary cities, particularly in Iran, is the absence of a coherent visual identity in urban spaces. This issue not only affects the quality of urban life experience but also creates an obstacle to attracting tourists and improving the mental image of cities. In this regard, Alborz Province, despite its diverse cultural, historical, and natural capacities, has so far lacked an integrated graphic branding system compatible with its local characteristics. This study aims to examine the possibility of designing a comprehensive graphic branding system for Alborz Province in order to create visual coherence in urban spaces and provide the basis for strengthening cultural identity, urban aesthetics, and tourism appeal. The present study is qualitative and analytical in nature. Data were collected through the study of theoretical sources, review of case studies, and analysis of visual elements. Then, using a comparative approach, the components of visual identity, including the logo, color palette, typography, and graphic symbols, were analyzed in relation to the cultural and functional indicators of the province. The findings show that designing a coherent and locally oriented visual identity system can reduce graphic fragmentation, improve the urban image, and strengthen the cultural identity of Alborz. Within this framework, specific implementation guidelines and criteria are proposed that can be applied not only in Alborz Province, but also as a model for other provinces of the country.

Keywords

Urban Graphic Branding

Visual Identity

Visual Pollution

Urban Tourism

Alborz Province

Graphic Design

Subjects

tourism

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