Scientific Quarterly Journal

An Investigation of Film-Induced Tourism in Iranian Cinema (Case Study: The 43rd Fajr Film Festival)

Volume 6, Issue 21
Summer 2025
Pages 24-35

Document Type : Original Research Article

Author

Department of Tourism Marketing, Faculty of Tourism, University of Science and Culture, Tehran, Iran.

Abstract
In today’s world, cinema is a multilayered and impactful industrial phenomenon. In recent years, the association between cinema and tourism has never ceased to attract the attention of filmmakers to film-induced tourism and tourist destinations. By fostering an appropriate image and mentality, many destinations have managed to attract tourists and boost the industry. The present study employed a descriptive-analytical method to investigate film-induced tourism in Iranian cinema. A set of observations was used to collect the data, and the Soda-ye-Simorgh section of the 43rd Fajr Film Festival was selected as the case study. The results of this study show that film-induced tourism has been overlooked in Iran, and travel and tourism have not received much attention in most films, or films do not have the necessary capacity to motivate the audience to travel to a specific destination. Only two films, “Whisper My Name” (in Persian Ziba Sedayam Kon) and “Sonsuz”, have managed to blend attractive factors to intrigue the desire to travel in their form and content, by creating appropriate images, desirable characterization, and a pleasant narrative. It implies that more attention should be paid to the relationship between cinema and tourism in Iran. 

Keywords

Subjects
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  • Receive Date 27 February 2025
  • Revise Date 23 May 2025
  • Accept Date 28 May 2025