Strategies, Challenges, and Consequences of Crafts Based on Tourism Development Using the Grounded Theory

Document Type : Original Article

Authors

1 Ph.D. Student of Cultural Management and Planning, Islamic Azad University, Department of Science and Research, Tehran. Iran.

2 Assistant Professor, Department of Cultural Affairs, Faculty of Economics and Management, Islamic Azad University, Science and Research Branch, Tehran, Iran.

3 Assistant Professor of the Department of Cultural Management, Faculty of Economics and Management, Islamic Azad University, Department of Science and Research, Tehran, Iran.

Abstract

Abstract| Handicraft art has many spiritual and material values, which is one of the essential components of cultural tourism. A society is definitely on the path of growth and development if art is one of the ways to expand cultural and economic development. Our country, with its diverse and high-quality handicrafts, can be among the leading countries in the tourism industry, but it also faces challenges. This article aims to identify the strategies and consequences of handicrafts in the development of the cultural tourism industry using grounded theory and via open and in-depth interviews and the study of related articles and documents. The research analyzes the subject during three stages open coding, axial, and selective coding using data analysis software (MAXQDA). The obtained results show that the variety of cultural and artistic products in the country can make a great contribution to the non-oil economy. If the export of handicrafts is put on the agenda, it will be profitable. The important point here is that the industry has a dialectical relationship with tourism, and handicrafts are an important part of the tourism industry and are closely related to it. The output of the model showed that the participation of villagers, artists, and cultural artisans is largely dependent on government support. For example, the import of new and diverse workshop equipment requires bank and monetary facilities as well as the support of governmental and semi-governmental cultural organizations. Also, the existence of a comprehensive system and specialized websites in the field of handicrafts is one of the important needs of this field, which will lead to the production of cultural wealth the growth of the art economy, and the elimination of unemployment in the country. Also, the existence of a comprehensive system and specialized websites in the field of handicrafts is needed seriously, which results in the production of cultural wealth the growth of the art economy, and the elimination of unemployment in the country. The result of the development of handicrafts will contribute to the development of the economy of culture, strengthening of national pride, and gross national growth.

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Main Subjects

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Tourism of Culture
Volume 4, Issue 14
November 2023
Pages 18-29

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History

  • Receive Date: 07 March 2023
  • Revise Date: 17 September 2023
  • Accept Date: 27 September 2023

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