Identifying the Effective Factors on Exploiting the Entrepreneurial Opportunities of Health Tourism in Mashhad

Document Type : Original Article

Authors

1 Master of Religious Tourism, Kheradgarayan Motahar Institute of Higher Education, Mashhad, Iran.

2 Lecturer at the Kheradgarayan Motahar Institute of Higher Education, Mashhad, Iran.

Abstract

Due to international sanctions and the Corona epidemic, tourism-related jobs in the metropolis of Mashhad have been more affected by other factors than other industries. The objective of the research: Leading research tries to investigate the factors affecting the exploitation of entrepreneurial opportunities in health tourism in Mashhad; In addition to the current situation, it can provide solutions in the future to improve this industry. Research Method: This research has been used to collect and analyze the findings using a combination of quantitative and qualitative methods and has been organized based on the combined sampling method. The data collection tool was interviews with 204 entrepreneurs in the field of health tourism, which was done using a semi-structured interview method. Since the data approach of the foundation was the basis of analysis, the effective factors identified in the form of 6 categories, 12 components, 16 indicators, and 66 identification codes, and the degree of the agreement was measured using the Thomas Cohen test. After confirming the findings, the researcher-made questionnaire was prepared and again provided to experts and entrepreneurs. After distributing and collecting the questionnaires, the data were entered in SPSS software and analyzed using Friedman quantitative prioritization test. The output showed that the most important priorities affecting the entrepreneurial field of health tourism in the city of Mashhad include the four main indicators of promoting entrepreneurship culture, public transportation management, education, and population. Finally, suggestions have been made to improve the health tourism situation of Mashhad from an entrepreneurial perspective.

Keywords

References

Brown, G., Smith, A. & Assaker, G. (2016). Revisiting the host city: An empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics. Tourism management, (55), 160-172.
Busenitz, L. W., Plummer, L. A., Klotz, A. C., Shahzad, A. & Rhoads, K. (2014). Entrepreneurship research (1985–2009) and the emergence of opportunities. Entrepreneurship Theory and Practice, 38(5), 1-20. 
Carland, J. W., Hoy, F., Boulton, W. R., et al. (1984). Differentiating entrepreneurs from small business owners: A conceptualization. Academy of Management Review, (9), 354-359.
Chowdhury, M. Prayag, G., Orchiston, C. & Spector, S. (2019).  Postdisaster social capital, adaptive resilience and business performance of tourism organizations in Christchurch, New Zealand. Travel Research, 58(7), 1209-1226.
Danaeifard, H. & Emami, S. M. (2007). Qualitative Research Strategies: A Reflection on Data Theory Theory. Strategic Management Thought, 1 (2), 69-79.
Health at a Glance: Europe 2020: State of Health in the EU Cycle. (2020). Belgium: OECD Publishing.
Kirzner, I. M. (1979). Perception, opportunity, and profit. Chicago: The University of Chicago.
Lee, C. (2016). Medical Tourism, an Innovative Opportunity for Entrepreneurs. Asia Entrepreneurship and Sustainability, (3), 117-121.
Maleki, S., & Tavangar, M. (2019). Study and analysis of Mashhad health tourism challenges from the perspective of foreign patients. Geography and Urban Space Development, 2 (2), 153-165.
Moghimehfar, F. & Nasr-Esfahani, M. H. (2011). Decisive factors in medical tourism destination choice: A case study of Isfahan, Iran and fertility treatments. Tourism Management, (32), 1431–1434.
Poloie, K., Fazli, S., Dervish Se Talani, F., Baiat, R. & Ghaderi, I. (2019). Prioritization of factors affecting the development of Iran’s health tourism industry on the horizon of 2035 with an interpretive structural modeling approach. Tourism and development, 8(3), (consecutive 20), 1-29.
Rafiei Darani, H. & Barati, J. (2014) The Role of Tourism Industry in Creating Employment in Khorasan Razavi Province. Tourism Management Studies, 8(25), 134-139
Rafiei, F. & Ghamkhar, S. (2016). Survey of health tourism in Mashhad metropolis. In The first National Conference on Organizational Transformation and Innovation with a Resistance Economy Approach. Mashhad, Iran..
Rahmani, H., Arab, M., Saeedpour, G., Rajabi Vasuklai, Q. & Mirzaei, H. (2020). Iranian health tourism market in Pandemic Corona and beyond. Management Strategies in the Health System, 5 (3), 165-168.
Ram, M. & Barrett, G. (2020). Ethnicity and enterprise. In S. Carter & D. JonesEvans (Eds.), Enterprise and Small Business: Principles, Practice and Policy. Harlow: Pearson Education.
Saeed Bakhsh, S., Kazemi, A., Nematbakhsh, M. & Ranjbarian, B. (2020). Designing a medical tourism marketing model of the Islamic Republic with the approach of proposing systems. Modern Marketing Research, 10 (2), 105-128.
Sanavi Grossian V., Mirabi V., Kordloui H. & Hassanpour, I. (2019). Identification and ranking of factors affecting the marketing of services in the field of health tourism in Mashhad using fuzzy TOPSIS technique Tourism Management Studies. Tourism Studies, 14(15), 249-269.
Tourism Research and Marketing. (TRAM). (2008). Volunteer Tourism: a global analysis. Arnhem: ATLAS.
• Tsvetkov, T. (2018). Health Tourism in the EU: Facts and Figures. Retrived August 8, 2020, from https://pro.regiondo.com/health-tourism-eu.
• World Tourism Organization. (2019). Draft Manual of a Satellite Account for Tourism. Retrived August 8, 2020, from statistics.unwto.org/sites/all/files/docpdf/parti.pdf.
Tourism of Culture
Volume 3, Issue 8
May 2022
Pages 5-18

Files

History

  • Receive Date: 02 January 2022
  • Revise Date: 30 January 2022
  • Accept Date: 30 January 2022

Share

How to cite

Statistics